Love Letters To Bombay

While everyone romanticises a European summer, we wanted to create one worth romanticising right here at home. Love Letters to Bombay is our tribute to the city that shaped us, our creativity and this brand. We kept coming back to one question: Does an Indian brand have to make ethnic clothing to celebrate India? We don’t think so. To us, culture lives in the little things we grow up with: the rituals, food, humour and memories that gradually become part of who we are. From nimbu mirchis and cutting chai to Maaza, gola and vintage Bombay postcards, these everyday moments are woven into the campaign. We don’t need the West to validate what’s worth celebrating. This is our reminder that India has always been enough. This is our love letter to Bombay.

Love Letters To Bombay

While everyone romanticises a European summer, we wanted to create one worth romanticising right here at home. Love Letters to Bombay is our tribute to the city that shaped us, our creativity and this brand. We kept coming back to one question: Does an Indian brand have to make ethnic clothing to celebrate India? We don’t think so. To us, culture lives in the little things we grow up with: the rituals, food, humour and memories that gradually become part of who we are. From nimbu mirchis and cutting chai to Maaza, gola and vintage Bombay postcards, these everyday moments are woven into the campaign. We don’t need the West to validate what’s worth celebrating. This is our reminder that India has always been enough. This is our love letter to Bombay.