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Not So Basic
Basics that refuse to be boring. Our way of breaking the ice, your move next - make it unforgettable.
Loose Ends
An entire collection built around a cord stopper (don’t google it, just click here to find out) This is Loose ends tied up, the 2Y way.

Best Sellers

The 2Y Tank Top - White
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The 2Y Tank Top - White

The 2AM Tee - Red
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The 2AM Tee - Red

Vic The 2Y Corset
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Vic The 2Y Corset

The 2Y Cargos - Black
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The 2Y Cargos - Black

Dumbest Idea → To a Brand

Tap the steps to see the receipts.
Process
Timeline
1. Leaving our 9-5 for a (not so) dumb idea.
01.11.2024
2. Turning a two-year dream into a plan.
15.11.2024
3. Finding inspiration in the unnoticed details.
30.11.2024
4. Holding the first physical sample.
24.12.2024
5. Sharing the story behind the design. 
30.12.2024
6. Taking the first products into the wild.
06.01.2025
7. Launching the debut brand campaign.
03.02.2025
8. Choosing real moments over AI perfection.
25.04.2025
9. Building the next big thing, bit by bit.
20.03.2026
10. Chasing the ideas that scare us.
21.03.2026
 
 
 
 

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Why Men Dressed by Women Just Look Better

Starting From Scratch (After You’ve Already “Made It”)

 A Good Outfit VS An Outfit With Sauce

For the Girls Who Swear They Have Nothing to Wear

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